This project i developed during my Master's course in IED Firenze. This was my final thesis project for the final show presentation. I created a new packaging design for two markets - Russia & Japan. Conceptual idea was to create a powerful message with very clear and clarified amount of design tools to be used in as a reference to the production process in can manufacturing and also as my personal perception of the ideal can design to be attracted in 10 sec. at the supermarket.