This project i developed during my Master's course in IED Firenze. This was my final thesis project for the final show presentation. I created a new packaging design for two markets - Russia & Japan. Conceptual idea was to create a powerful message with very clear and clarified amount of design tools to be used in as a reference to the production process in can manufacturing and also as my personal perception of the ideal can design to be attracted in 10 sec. at the supermarket. 

can russia
composition 2.jpg
composition context presentation